The CEB recently found that B2B buyers are 60% finished with their evaluation process prior to engaging with vendors like you. Companies like yours have put in place content marketing programs to effectively identify and initiate dialogue with such elusive prospects.
Yet the content marketing process remains a challenge.
A marketer’s key goal is to attract the right readers, while aligning everything with the efforts of the sales team, by creating engaging, thought leadership oriented content.
Join Marc Hausman of Strategic and learn how you can successfully pair content marketing with sales outreach.
Marc Hausman's clients include respected global brands such as Blue Coat Systems, British Telecom (BT), Intelsat, Juniper Networks, NetApp, Pitney Bowes and Polycom, and growth-oriented organizations like Fuel Education, immixGroup, Iron Bow Technologies, and Mandiant.
A live question and answer session will follow this discussion.
Grab a cup of coffee and take 30 minutes for this informative, free event.
Date: Friday, May 9
8:30 AM PDT | 11:30 EDT
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